Sotheby’s Concierge Auctions enters the second half of 2022 with record sales and a new brand, aligning itself more closely with its new owner.
— Laura Brady, Co-Founder and CEO
NEW YORK, NEW YORK, USA, Sept. 19, 2022 /EINPresswire.com/ — Sotheby’s Concierge Auctions enters the second half of 2022 announcing its new brand and achieving record results, including a world record for the most raised for the sale of ‘The One’, America’s largest residence.
As the world’s leading luxury real estate auction marketplace, with the industry’s most comprehensive databases of high net worth connoisseurs, the company connects sellers of unique properties with many of the world’s most knowledgeable buyers. through a state-of-the-art digital marketing, property preview and auction platform.
Even in the world’s fluctuating real estate market, Sotheby’s Concierge Auctions continues to grow its team, expand its global footprint and invest in its corporate development initiatives, while remaining more committed than ever to its Key for Key .® donation program with Giveback Homes to provide homes for families in need.
In the first half of the year, the company’s sales volume increased 55% compared to the first half of 2021. Its digital auction platform processed more than $1.7 billion in global bids, with nearly $300 million in sales and an 80% conversion rate.
Announcing the new brand
On June 1, 2022, Concierge Auctions announced its new brand as Sotheby’s Concierge Auctions, following the partnership acquisition of the company in November 2021 by Sotheby’s, the world’s leading destination for fine art and luxury goods , and Anywhere Real Estate, Inc. (NYSE: HOUS), the largest full-service residential real estate services company in the United States.
New name and brand further aligns auction and real estate leaders in their commitment to accelerating future growth of the luxury real estate auction market, combining Concierge Auctions’ 14-year recognition as a global auction leader luxury estates with the has established Sotheby’s history as the world leader in luxury auctions, while keeping estate agents at the centre.
“In November 2021, we were honored to be acquired by Sotheby’s and Realogy, two of the most established and renowned companies in the industries we serve: real estate and auctions. Since then, we have evolved into a new brand and continue to serve existing and new customers around the world,” said Laura Brady, co-founder and managing director.
Expansion and growth
Sotheby’s Concierge Auctions continues to expand into the luxury real estate market. In the first quarter, the company announced that Jeff Rhoades and Jana Willardsen had joined the company’s business development team. As industry veterans, Rhoades and Willardsen have primarily focused on bringing in new business and building and growing strategic relationships.
“As we continue to grow our dominant footprint and focus on positioning our sales alongside the world’s finest luxury goods, we are prioritizing building the strongest and most talented team experienced in developing long-term relationships and delivering phenomenal customer experiences,” the president said. Chad Roffer.
In the second quarter, Sotheby’s Concierge Auctions announced two new key sales hires as part of its continued international expansion. Zackary Wright, former executive director of Christie’s International Real Estate and former senior vice-president of Sotheby’s International Realty, and Charlie Smith, owner of London Real Estate Advisors (LREA) and former managing director of Sotheby’s International Realty. With seasoned experience in the global luxury real estate market and over 25 years in the industry, Wright serves as Executive Vice President, Private Client Group, Asia Pacific, leading corporate development strategy and managing relationships with the firm’s wealthy clientele. After serving as a strategic advisor to Sotheby’s Concierge Auctions for the past five years, Smith leads the firm’s growing international presence as Executive Vice President, EMEA. The company has been very successful in Europe, with over 230 million euros and over 40 sales spanning the UK, Portugal, Switzerland, France, Italy, Spain, Croatia, Dubai and Morocco, among others.
The company also named a new chief financial officer, Thomas McCauley, and nearly 30 new hires and promotions to its sales, operations, human resources and marketing teams.
Not only has Sotheby’s Concierge Auctions expanded its team, it has also grown its global business in Japan and Croatia. The company now operates in a total of 32 countries and 46 US states.
Sotheby’s Concierge Auctions achieved several notable achievements in the first half of the year.
The company received the 2022 Golden I Award for “Best Selling in Town” from Inman for its world record sale of “The One” in Bel Air, California, in cooperation with Aaron Kirman of the Aaron Kirman Group at Compass and Branden and Rayni Williams of Williams & Williams. at the Beverly Hills Estates.
To add to the company’s achievements, she has also won eight Telly Awards for excellence in film production and the most innovative stories told across all screens. To date, Sotheby’s Concierge Auctions has won 46 Tellys.
Sotheby’s Concierge Auctions continued to break records in 2022, including setting the world record for the highest price ever for a residence at auction with the aforementioned sale of ‘The One’, America’s largest residence. The sale price of more than $141 million was nearly 50% above Sotheby’s Concierge Auctions’ previous world record for Villa Firenze in Beverly Hills, California last year.
“We have put in place an unbeatable platform that offers sellers and buyers a fast and efficient sale. In a world of limited inventory and multiple offers, our platform is the most efficient way to connect buyers and sellers,” added Sotheby’s Concierge Auctions President Chad Roffers.
Marquee sales for the first half of 2022 include:
75-877 Keaolani Drive | Kona Coast, Big Island, Hawaii
Sold for $5.24 million
In cooperation with Carrie Nicholson of Hawaii Life Real Estate Brokers
295 Worth Ave | Palm Beach, Florida
Listed for $19.5 million
In cooperation with Saira Gonzalez Rosado from Izamal Real Estate
56-1089 Kamehameha Road #16-19 | North Shore, Oahu, Hawaii
Listed for $15 million
In cooperation with Matt Beall of Hawaii Life Real Estate Brokers and Anthony Provenzano and Matthew Davis of Chaney Brooks & Company LLC
Villa Diamond | Korcula, Croatia
Listed for €4.5 million
In cooperation with Antonio Baríc from Pin&Pin Dalmatia
Vista Palace | Bel Air, California
Sold for $48.048 million
In collaboration with Aaron Kirman of Compass and Mauricio Umansky of The Agency
Villa Fontane | Palo Alto, California
Listed for $10.495 million
In collaboration with Peter Carson of Compass
Gregolina Street | Venice, Italy
In collaboration with Serena Bombassei of Venice Real Estate Knight Frank
The Retreat at Lick Creek Lodge | Near Austin, Texas
Sold for $5.152 million
In collaboration with Susan Barringer of Kuper Sotheby’s International Realty
Give back: key for key®
The company continues its commitment to give back. In partnership with Giveback Homes, Key For Key by Sotheby’s Concierge Auctions® The donation program ensures that for every home the company sells, it helps build a new home for a family in need.
Since 2017, the year the program originated, Key For Key® helped build hundreds of homes and changed thousands of lives.
For the second half of the year, Sotheby’s Concierge Auctions is focused on expanding its sponsorship relationships across its family of brands at Sotheby’s and Anywhere Real Estate, Inc, including education and marketing programs.
Most notably, the company recently announced the return of its most anticipated event of the year, its annual global sale showcasing marquee properties to affluent international buyers. The sale will close live at Sotheby’s New York, marking the first-ever exhibition of luxury properties to be auctioned at the renowned auction house.
Properties hand-selected for inclusion will benefit from increased exposure in London, Singapore and Dubai and will be positioned alongside the world’s finest luxury items through the company’s partnership with Sotheby’s.
About Sotheby’s Concierge Auctions
Sotheby’s Concierge Auctions is the world’s largest luxury real estate auction marketplace, with a state-of-the-art digital marketing, property preview and auction platform. The company connects unique home sellers with some of the most knowledgeable real estate connoisseurs on the planet. Sellers benefit from unparalleled reach, speed and certainty. Buyers receive curated opportunities. Agents earn their commission in 30 days. In November 2021, the company was acquired by Sotheby’s, the world’s leading destination for fine art and luxury goods, and Anywhere Real Estate, Inc. (NYSE: HOUS), the largest serviced residential real estate services company. complete in the United States. The business continues to operate independently, partnering with estate agents affiliated with many industry-leading brokerages to run luxury auctions for clients. Since its inception in 2008, Sotheby’s Concierge Auctions has generated billions of dollars in sales, broken world records for the most expensive homes ever sold at auction, and held auctions in 46 U.S. states and 32 countries. The company has one of the most comprehensive and intelligent databases of high net worth buyers and sellers of real estate in the industry, and is committed to its Key For Key® donation program in partnership with Giveback Homes™, which ensures that for every property the company sells, a new home is funded for a family in need. For more information, visit casothebys.com.
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