A UNIQUE DISCOVERY IS MADE ABOUT POSITIVE OFFICE CULTURE
One of this writer’s professional colleagues – the director of the long-established, successful and exponentially growing Northridge Coldwell Banker Exclusive real estate agency – recently invited him to provide advanced training advice in the office of the real estate agent.
A LEADING AND POSITIVE OFFICE CULTURE IS BENEFICIAL FOR CLIENTS
As this writer became familiar with polite, professionally dressed, and approachable real estate agents, he sensed a top-notch positive office culture among real estate agents. teams to provide exceptional customer service and follow-up.
NO AGGRESSIVE COMPETITION IN THE OFFICE IS A GOOD DEAL
This impressed the author because too often in sales and service offices there is aggressive competition for limited sales and service opportunities. In such office environments, some agents tend to compete combatively for business at the expense of their office relationships and good customer service.
But not at this realtor’s office in Northridge, California. As far as this author could observe, there was little or none of this kind of cutthroat competition. This promotes better service for customers.
NO MICRO-MANAGEMENT IS GOOD FOR OFFICE STAFF AND CLIENTS TOO
Plus, there’s little micro-management here.
Micro-management in an office environment is unacceptable because workers who are constantly being watched and evaluated become stressed.
A stressed workforce cannot effectively focus on serving customers. A stressful and micro-managed office environment stifles worker creativity and professional growth. Workers are put off by micro-managers and staff turnover becomes a problem. In addition, business revenues suffer.
On the other hand, the absence of authoritarian and counter-productive micro-management contributes to a relaxed, productive and harmonious work environment. This makes this realtor office the best for cultivating and serving clients, as well as increasing profitability.
In fact, recent excessive micro-management of a competing local real estate company by a new office manager has unfortunately resulted in a significant exodus of real estate agents from that office.
Many of those estate agents leaving this other office have voluntarily turned to the Northridge Coldwell Banker Exclusive (CBE) office because of its positive reputation as a good place to work.
As a result, the Northridge CBE office currently has a staff of over 130 licensed estate agents and continues to grow.
So, for all the above reasons, this Northridge Coldwell Banker Exclusive office stands out from other real estate offices.
TRADITIONAL TRAINING AND THE RESPONSIBLE INTEGRATION OF NON-TRADITIONAL PRINCIPLES ARE ALSO GOOD BUSINESS
Plus, insightful management here offers the traditional real estate licensee training, with follow-up training on how to find, cultivate, and serve clients.
But the management of the Coldwell Banker Exclusive Northridge office has also explored advanced and often unconventional training methods to increase the relationship between estate agents, sellers and buyers and increase productivity.
A positive and professional office culture, devoid of fierce competition among the workforce, free from the psychological burdens of micro-management, as well as a willingness to train traditionally and explore non-traditional methods of staff training is a good idea to win and retain customers. – and to increase overall profitability.
In today’s sometimes chimerical, impulsive and hasty pursuit of profit at all costs, this is real news!
Coldwell Banker Exclusive
10240 Reseda Blvd.
Northridge, California 91324
Name: Tino J. Peti, BA, MA, JD
Email: Send Email
Organization: Tino J. Peti, BA, MA, JD & Company
Address: Mission Hills CA, Mission Hills, CA 91345, USA
Build ID: 89078929
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