Two of the most anticipated new TV shows for 2022 are “The Lord of the Rings: The Rings of Power” and “The House of the Dragon.”
Both shows come with built-in fanbases and can be massive hits for their respective media companies. Here’s who could be on top.
See Also: 10 Most Anticipated New Shows of 2022: The Lord of the Rings, ‘Pam & Tommy’ and Disney Domination
What happened: Data from Nielsen S.A. NLSN indicates that “The Lord of the Rings: The Rings of Power” has a better audience.
The first two episodes of “The Rings of Power” had 1.25 billion streaming minutes for the week of August 29 to September 4, ranking the show from Amazon.com Inc.. AMZN as the most listened to show of the week.
“House of the Dragon” ranked fifth on the Nielsen list with 781 million minutes viewed for the week. The show comes from Discovery of Warner Bros. WBD. The original show “Game of Thrones” also ranked fourth on the list with 812 million minutes watched for the week.
Nielsen data tracks viewing from televisions for the HBO Max app, so it does not include HBO viewership or viewership on non-TV devices. Data are for US households.
Warner Bros. Discovery averaged 29 million viewers for its “House of Dragons” episodes. The new show broke premiere records for HBO and HBO Max.
Amazon says the first two episodes of “The Rings of Power” were watched by 25 million people worldwide in their first day of availability. This set an Amazon Prime Video record.
Besides “The Rings of Power,” “House of the Dragon,” and the original “Game of Thrones,” the streaming giant Netflix Inc.. NFLX dominated the top ten. “Me Time” ranked second with 927 million minutes viewed.
“NCIS” and its 354 episodes ranked third with 812 million minutes watched. Netflix also held the sixth, seventh, eighth, ninth, and tenth positions on Nielsen’s list.
See also: The House of the Dragon or the Lord of the Rings? Benzinga subscribers prefer…
Why it matters: While the data isn’t perfect, it represents a major milestone for Amazon and its streaming platform.
It was the first time Prime Video held the top spot for a show since the Nielsen Streaming List was established in 2020. Eddie Murphy The movie “Coming 2 America” was previously ranked number one on Amazon.
Nielsen shows that 55% of “The Rings of Power” audience is male and 31% is among key demographic adults aged 35-49.
“The Rings of Power” is the most expensive series ever made and comes at a time when Amazon is shelling out billions of dollars as part of its strategy to bolster content and become a major player in the streaming race.
Amazon bought MGM Studios, giving it a massive library of film and TV content. The company also acquired exclusive rights to NFL games as part of “Thursday Night Football” coverage.
“The Rings of Power” and “House of Dragon” both have strong viewership and could set records in the future.
In 2022, Warner Bros. Discovery struggled, losing billions in market share.
Amazon raised the cost of Amazon Prime earlier this year, and additional exclusive content like “The Rings of Power” and “Thursday Night Football” may justify the cost of the service in a highly inflationary environment.